How I operate
How I work with audiences
Beginning any sort of public facing fundraising can feel overwhelming, especially if you don’t have the time, budget, or in-house expertise to make it work. Publishing your first donation page, or hitting "post" on that first social media appeal can feel like you and your organisation are in the spotlight for the first time. But it doesn't have to be like that.
Having a strong donor base can be likened to having a friendship group. You feel you're alone, until you meet a few new people. You bond over shared experiences and values, and eventually you start communicating regularly. They follow you on social media and attend your events, and in return you show appreciation. Then, when it comes to ask for a favour, you've got those strong relationships to turn to and they're happy to help in any way they can.
Not returning calls or sending messages when you have something important to say can damage these friendships, then you're left back at the start, with no friendship group.
Fundraising with the public shouldn't be sales lead, it should be psychology lead. By nurturing your existing audience as you would your friendships, you create a network of people who are emotionally engaged and committed to your cause.
How I work with non-profits
I use the term "non-profit" instead of "charities" because I have experience with and are open to working with the following:
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Registered charities
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CICs
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CIOs
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Social Enterprises
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Charity projects
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Not-for-profit companies
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Community groups
It's very important to me that small and micro non-profits can access my services, because of this I keep my rates low and my time flexible.
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My day rate is a flat £170. These hours are worked at my discretion over the course of a week, it means I can adjust my schedule to fit your working style and have more flexibility to cater to reactive working.
The minimum amount of time you can hire me is one day. We have the freedom to talk about how many days per week you want me, and for how many weeks. This will depend on what you'd like me to do, if you have any deadlines, and what your budget looks like.
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Take a look at some of the requests I've had in the past:
"Can you quickly switch us from one fundraising platform to another" - Yes!
"Can you plan and run this appeal, then stay a few weeks to do a really in-depth evaluation?" - Yes!
"We need to integrate our fundraising into our website, learn fundraising marketing, and make a plan to keep it going" - Yes!
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I don't say "Goodbye", I say "See you later"
After our plan has been completed and we’ve achieved your goals, you won’t be left wondering what to do. I can provide handover training and written guidance for all systems, sites, platforms, and processes I put in place. My email inbox is always open to all non-profits I’ve worked with for queries relating to the work I’ve done, ad hoc questions, and minor troubleshooting about public and digital fundraising. If we can resolve it over email, it's free!
While larger consultants may offer the world, I can offer the future.